What are keywords? How To Do keyword research?
Not knowing anything about keywords? I will teach you that today.
To get more organic traffic from search engines, you need to target keywords.
I mean low competition keywords with higher searches per month.
Some people use to write posts with keywords that they can never rank for.
Even if they want to rank for the such keywords, it takes time.
keywords like; SEO Guide, Blogging, Start a blog.
I can bet with you if you write post about SEO Guide, you can never rank on the first page.
Even if you triple your optimizations both On Page And Off Page SEO.
The reason why is that a popular website called Moz.
Moz.com is a big website that teach people many people all things about SEO, it is also having tools like moz bar, it is really a great company.
So how did you think the kind of blog will rank?
So for SEO Guide Keyword, Moz is currently ranking for it.
Don’t worry, i will teach you how to use free tools to do keyword research.
Though, the paid ones are the best, and they are recommended by professional bloggers.
Now let start with the concept of a keyword.
What Is A Keyword?
A keyword is a particular word or phrase that describes the contents of a Web page, it is also defined as the words that appear most in the post, both in the post title, headings and the slug.
As a blogger who needs more traffic to his blog, you need to make research on keywords that are related to your contents.
So that you can easily rank for it and get traffic from it.
For example, if your post title is: How To Start A Blog.
You will need to do research to know the keywords related to it.
Examples Of keywords;
- SEO Guide
- Start A Blog
- Make Money Online
- Increase Blog Traffic
And others, keywords may contain one or more phrases, if you noticed the first example is a phrase while the second has two.
Why Keywords are important?
Keywords are important because it is phrases that people search on the search engines, so with keyword research you can make all the people become yours.
I mean all the people will be redirected to your blog from search engines like Google, Bing And Yahoo!
The keywords also meant a lot to the bloggers, because it is what they optimize within contents to get organic traffic to their blog from search engines.
And traffic is the most important thing in blogging because without it, the blog will be like a grave yard.
And also without the traffic, there is no revenue from blogging, all the ways to make money from blogging needs traffic before you can earn more money from it.
Is there anything like types of keywords? No, we only have Long Tail Keywords.
What are Long Tail Keywords?
Long tail keywords are those keywords of four to five words that are very relevant to your content.
This isn’t a type of keywords neither example, it is just five words that are relevant to your contents.
For example, if you are writing about How To Make Money From Blogging.
The Major Keyword there is Blogging While The Long tail keywords for that is Make Money From Blogging, you can see it is four words.
I hope you really understand this?
I will also teach you how to get long tail keywords, that is why you are here.
Now let start the article.
What Are Keywords And How To Do Keyword Research With Free Tools
After having the knowledge of what keywords are, the next thing is how to do keyword research.
Doing keyword research is very simple, it will take you some minutes not hours.
it can be done using your mobile phone, but as usual, using PC will be the best.
To do keyword research you will make use of tools, there are many tools to use.
We have the paid ones and the free ones.
In this tutorial, we are going to learn how to do keyword research with the free ones.
The free tools to do keyword research are:
Now, we will need to checkout how to use these free tools for your keyword research.
Google trends is one of the best free google tools that you can use to do keyword research without paying a dime, it is by google and we all know everything from google is always the best.
So we will learn how to use it now.
Follow all the steps below:
Go to google.com/trends/.
You will see the homepage, after then at the header you will see a search bar.
That is where to put your keyword which you want to check it analytics( How often it is searched), i used blogging for me keyword.
After typing your keyword, click on the search icon, then you will see the result.
You will see how it is searched firstly.
Then after scrolling, you will see the countries that are searching for the keyword.
Just scroll again, then you will see keywords that related to what you’ve searched, you can click that small arrow icon to navigate to the next page.
That is all for the Google Trends.
I hope you understand?
Watch The Video On How To Use Google Trends For Your Keyword Research
Don’t forget to share.
Ubersuggest is the best free tool to make keyword research tool that i have ever seen, it is very easy to use, there is a video tutorial on how to use it, it is on their website.
But i will also teach you here for better understandings.
To use ubersuggest for your keyword research, follow all these steps:
Go to Ubersuggest.io
Type in your main keyword, i will use blogging here too, after typing in click suggest.
So after clicking on that, you will be redirected to where may keywords are arranged alphabetically, you will see how the keywords are search monthly, the CPC (Cost Per Click) and the competition.
Note: Make sure you choose the keywords with lower competition so that you can rank higher for the keywords.
That is all with how to do keyword research using ubersuggest.
Watch The Video On How To Ubersuggest For Keyword Research
Don’t forget to subscribe to the youtube channel.
These are the long tail pro keywords suggested by google itself, here you can’t know if the keyword is in less competition or the rate by which it is searched per month is very high.
It is just a suggest from the google so you will put them inside your post, and make sure you optimized it so that you can rank higher for the keyword.
Follow all these steps to use the google suggest free tool:
Go to google.com
Type in your main keyword(i will use blogging), then you hit search button.
After then You will see the results, don’t click anything, just scroll to the bottom of the page, you will see related searches, that is the google suggest for you.
I hope you have the proven knowledge of the meaning of google suggest and how to use it for keyword research?
So you can use other tools like Ubersuggest to know more about the keywords, just type in the main word eg Blogging Definition.
Google Console Webmaster
Google Console webmaster is a free tool made by google, it allows the webmasters to check indexing status and optimize visibility of their websites.
It is where you will submit your Sitemap(s), where you will see the crawl rate and others.
With Google Console webmaster, you can rank on the first page on google.
That’s crazy right?
With just a free tool you can rank higher on search engines, i will teach you that also.
Follow all the steps below to use Google Console Webmaster.
Go to https://www.google.com/webmasters/tools/.
So you will click on your blog URL, so that you will be able to get to them main dashboard, You need to have submit the sitemap first and make sure google have indexed some of your posts before using it.
After the main dashboard, navigate to Search Traffic, then under the sub menus click Search Analytics, then you will see the keywords you are ranking for, the page, the impression, the clicks, the competition rates and others.
So now, you will notice some new keywords there, try to add to your post content so that you can rank for it, make sure you choose those ones with less competition and with great amount of searches per month.
And to ise Google Console Webmaster to rank on the first page on google, just follow the steps above, edit the posts related to the keywords in your search analytics and put them in your posts very well.
Google Keyword Planner is a great free tool, the most commonest tool to do keyword research, it is created by google.
This is the best free keyword research tool from google, i use it most times.
You need to have an adword account before using it, so i will share a video on how to do keyword research using google keyword planner.
Make sure you follow all the steps in the guide.
Paid Keyword Research Tools
I told you already the keyword research tools are divided into two, the free and paid tools.
The paid one are having many features than the free ones, with the paid version, you will see the blog ranking for the keywords and their backlinks.
The paid keyword research tools are:
Those are the best paid keyword research tool, they are having their trial, you can try it and see how it works, and don’t worry, there are guides on how to use them.
Where To Put Keywords In Your Content For Better Rankings
After knowing the right keywords to use, you don’t just start putting in paragraphs, you need to follow some guidelines so that you can rank higher for the kind of keywords.
Now, here are the list of where to put your keywords for better rankings.
1. Post Title
It is a very good habit by putting your keywords with the post titles, why you should do that is because the post title will be shown on the search engine results, so if the searchers cannot find what they’ve searched on the post title, they won’t click it.
And if your blog is in the first position in the first page and you aren’t getting the 60% of the traffic, Google will take the kind of website down to the lower pages and put the one getting the traffic.
The reason is because google want the best for their searchers, so if they don’t stay long on your blog, the blog will removed from the first position.
Post Title: How To Start A Blog For Free: Start Blogging
Keywords there are: Start A Blog And Start Blogging.
I hope you get it right?
2. Paragraph, Headings And Boldface
It is mandatory for you to put your keywords inside the paragraphs because it is the body content of the page, the keywords should appear at the first paragraph because at times google takes that as meta description.
And Also Your keywords have to be Headings, I mean h2 – h6, Don’t use H1, it will be served as the post title, the commonest one if h2 and h3 and make sure the keywords appears there also.
You need to make sure that you put words in boldface because when you do that you are telling the search engines that the word in very important, In HTML Boldface is used to identify important words.
3. Meta Description
Meta description serves like an advert box on the search engine results, so you need to put your keywords there so that when people search something related to it, your blog can also rank for it.
You can put other keywords there, not only one just make sure it is relevant to the post.
And also avoid spamming the meta description with keywords, Google detest that.
You can get penalized because of that.
4. Image Titles And Alt Attributes
Your keywords must be in the image titles and alt attributes if you really want to rank higher for the kind of keywords, for the image titles, you can use the post title and add .jpeg.
For Example, if the post title is How To Start A Blog.
The Image title will be how-to-start-a-blog.jpeg.
As we all know the crawlers are robots, and they read images but with the use of alt attributes, they will recognize what the image contains, that is why you need to put your keywords there also.
You will see the options for this after uploading images.
so you have to make sure keywords appears there.
5. Internal Linking
Internal linking is the act of linking old posts with new ones, google loves that, it means a lot.
When interlinking within your posts, that means they are having a relationship between themselves and are also important.
Make sure the anchor text is really good and also contains keywords.
Anchor texts is the text to the url, eg GurusFound,
The anchor text is GurusFound.
- Read: How To Choose The Perfect Theme For Your Blog
I hope you really enjoy the post?
Do you know more about keywords now?
Can you see to do keywords research is simple?
To rank higher for keywords , You need to start Building Backlinks.
The keywords with highest searches have been used by many blog, higher websites that have a very good relationship with google.
So it will be very difficult to rank higher for those keywords.
So i will suggest you, to go for keywords with less competitions but as times goes on, your blog will also have relationship with google search engines.