What’s the meaning?
How was it found?
When was it found?
From which country?
I will answer this question in the next paragraph, don’t be panic!
Digital marketing has been in the existences for many years, but you don’t know it as digital marketing.
Before I was born ,Digital technologies like mobile phone has been in existences.
But still people are still marketing their goods.
For the past centuries, people have been selling and buying products especially farm products.
How are they marketing their products then?
There is no specific way they are using right?
They just go to the market, place their products in their stall and people will start buying.
But, that is olden days.
You can stay at home, on your bed and start selling your products using digital technologies like Mobile phones, laptops and others.
That’s the help of digital marketing, another most interesting part in digital marketing is that, with it(digital marketing) you will promote your goods, get more sales without any stress.
So now, that takes me to the definition of digital marketing.
Please ask your friend or any person behind you the meaning of digital marketing, and if you are alone ask yourself.
What is digital marketing?
If you have an idea about it thank God, and if you don’t I will make your day today, because you will have the full knowledge about it.
If you use to search the internet or visit tops blogs like Neilpatel, am definitely sure you will have heard the world or you can even see in textbooks or on a group.
You know now, at least you should have seen it from somewhere.
All I want to conclude it that, you have heard it somewhere before, even if you don’t know the meaning.
I want to confirm that , so that you will know the word ”Digital marketing “is not new or a big grammar.
Here is a prove.
That means people have heard it, so they want to know more about it.
Now, i will teach you more about it here also.
What is Digital Marketing(Digital Marketing Definition)?
Hmm, a great topic that made me confused for a whole day.
i will get you the best Digital Marketing Definition now, i will be glad if you know it, because people can just ask you anytime.
So you don’t need to do check the dictionary for the mere Digital Marketing Definition.
It isn’t a lie, my first day of hearing the word “Digital Marketing is quite interesting, after reading about it more about it from Wikipedia and I got an eBook from TutorialsPoint.
I learned more about it the next day and after sometime I researched on it and read more about it.
From my screen here, Wikipedia defined Digital Marketing as the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
I preferred to use this definition which was made formed by me, Digital Marketing is the process of promoting and marketing of your products like cream or services like web designing on the internet using digital technologies.
You can see my definition is small and simpler than the one from Wikipedia.
Why Is it Digital Marketing?
As yourself, why digital marketing? Why are you marketing using digital technologies and not going to the market to sell products.
Is the digital marketing favorable than going to the market?
Here are some reasons why it is digital marketing.
- Digital Marketing allows people to sell their products, advertise their services using digital technologies, inside their house, it isn’t until you go to market before you get sales.
- It also provide 24X7 services to make the customer feel supported and valued.
- The use of social media in the digital marketing, allows you to receive both positive and negative feedback from your customers.
- Digital marketing provides increased advantage for brands and businesses, the consumers when they like products, they will rate your Facebook page and leave testimonies when others see that, they will be curious to purchase the product or to hire you for services.
- With digital marketing, Your stress reduces, instead of having a stall, you can use digital marketing to advertise your products, i have a friend of mine who sell shoes online, he isn’t having stall for it, he will upload the pictures of the shoe to his page, and people will contact him, so he will delivery it to their location either through a tax.
Types Of Digital Marketing
Yes, Digital Marketing is classified into two part, i will give you the two types of digital marketing and tell you more about them.
The two types of digital marketing are listed below:
- Online Marketing
- Offline Marketing
From the Spelling you should have gotten the meaning, Online Marketing is the types of digital marketing that deals with of marketing products or services online.
What i meant by Online is the Internet.
There are ways to market your products or promote your services online
Here is the list of some Online marketing.
- Search Engines Optimization (SEO).
- Social Media Marketing (SMM).
- Content Marketing.
- Email Marketing
- Affiliate Marketing
- Pay Per Click Advertising (PPC).
- Mobile Marketing
Now, let’s have brief discussion about them
1. Search Engines Optimization (SEO)
Search engines optimization (SEO) is the process of getting traffic from the free, organic, editorial, or natural search results on the search engines.
It’s the best way to drive tons of organic traffic to your blog.
Why it is related to the digital marketing is because it drive more people to websites/blogs per day.
In a nutshell, we are having two types of SEO.
- On Page SEO: is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. Examples are Interlinking, Putting Images with alt attribute, Writing Meta Description For Posts and Pages.
- Off Page SEO: refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Examples are Link Building, Submitting Website To Social Bookmarking Websites.
You can read my beginner’s guide to SEO.
I have many posts about SEO on my blog, to make it easier, i grouped them in a category.
Click On “SEO Category” to read my posts about SEO.
2. Social Media Marketing
This is the act of promoting your goods and services using the social media platforms.
Social media platforms like:
Example Of Social Media Marketing Platforms are:
- Facebook Marketing – This is the marketing of products or services using Facebook.
- LinkedIn Marketing – This is the marketing of products or services using LinkedIn.
- Pinterest Marketing – it is the marketing of products or services using Pinterest.
- Youtube Marketing – refers to the marketing of products or services using Youtube.
- Twitter Marketing – process of marketing of products or services using Twitter.
You can read more about Social Media Marketing On my blog here.
I have sorted my posts related to this social media marketing, so i have a category for it.
Click On “Social Media Marketing” to read posts related to it.
3. Content Marketing
This is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
After writing a very long, unique and quality contents, the next is to marketing it so that audience(viewers) will be able to reach the post.
Some people found it so difficult to share their post to people, that’s very bad.
It’s good to share posts, especially on social media platforms.
I will teach you how to market your content.
so now, you can read my posts about content marketing.
Click On “Content Marketing” to read other posts about Content Marketing.
4. Email Marketing
Email Marketing is the act of promoting your products or service to the people using email.
How is that possible?
That’s possible with the help of email marketing software.
Email Marketing Software are the tools online, either paid or free that you can use to send tons of messages to your subscriber’s email address.
I really love the email marketing software program,it is easy to use.
Email Marketing Software include
You can checkout other email marketing software from PCmag.
Don’t worry, i will share you more posts about this email marketing, i really love it also.
Click On “Email Marketing” to read more posts about email marketing.
5. Affiliate Marketing
Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
It is also one of the best ways to make money from blogging.
If you really want to promote your business on blogs or websites, you should make an affiliate program for it.
70% of the companies nowadays make use of affiliate marketing.
Because they realized that bloggers can also help them to advertise their businesses on their blog.
For example now, almost all the domain and hosting companies are having their affiliate programs.
it’s because they want more people to buy from them, when a blogger write about how to create a blog.
He can make use of the domain and hosting companies’ s affiliate program and refer all visitors that come to learn how to create a blog.
so if 1000 people are visiting the post daily, at least 500 people will purchase what the writer recommended for them right?
So the company will get 500 new customers that day.
Do you now see that affiliate marketing also helps to market products?
You can read more about my posts related to affiliate marketing.
Click On “Affiliate Marketing” to read more about my posts.
6. Pay Per Click Advertising (PPC)
This refers to a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
Pay-per-click is calculated by dividing the advertising cost by the number of clicks generated by an advertisement.
The basic formula is:
Pay-per-click ($) = Advertising cost ($) ÷ Ads clicked (#)
Search Engines Marketing
Marketing your products on search engines is one of the best forms of PPC.
It enable advertisers to request for an ad placement in a search engine’s sponsored links when someone searches using a keyword that is related to their business offering.
But, the best way to use this is by having a website for your products or services.
So you will use search engines marketing to rank for keywords related to your products or services.
It’s not free, you have to pay for it monthly.
Example of search engine advertisement is in a screenshot below, in SEO, it is called Paid Result.
To identify search engines advertisements or paid results, they will have ad before the blog URL.
How to use the search engines advertisement programs.
Google made it easier for you to advertise on their search engines, they provided Google AdWords which allows you to rank for any kind of keywords and you will surely get clicks.
You can learn more about Google AdWords from HubSpot.
I will be tell you more about PPC in the Digital Marketing Category.
7. Mobile Marketing
Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.
This is the process of marketing your products or services using your mobile phone.
There are many ways to promote products or services through mobile marketing.
Here are some ways that you can make use of.
The ways to use mobile marketing for your business are:
- Creating Pages Or Groups On Social Media Platforms Especially Facebook.
- Creating Websites Where People can check your products or services.
- Using Bulk SMS to send messages to the people.
Recently, a friend of mine(tomjoetech), sent me a greeting for the new year and at the end, he tell me about his services.
i read the message carefully, and i noticed that it is also one of the best way to market products or services.
He sent the messages to almost all his contacts using Bulk SMS.
I will still emphasis more about mobile marketing, i am sorry, i don’t create category for this because it isn’t bulky as others.
So i will be posting more about it in the Digital Marketing Category.
This is the opposite of the online Marketing, Offline Marketing is the types of digital marketing that deals with the marketing of products or promoting services without the internet.
There are ways to market your products or promote your services offline, you should know the ways because it is common in our societies.
Here are the list of the best way to market products or promote services offline:
- Radio Marketing
- TV Marketing
- Electronic Billboards Marketing
1. Radio Marketing
Radio marketing is the process of marketing your products or services using radio.
This isn’t really good, because people can’t ask questions instantly.
And at times, they don’t even pay attention to the what they want to broadcast.
Though, it spreads easily and faster.
But the disadvantages, is that not everybody is using radio nowadays.
Some people preferred going to website to read and watch videos about any event or any thing that happened.
2. TV Marketing
TV marketing is the process of marketing your products or services using TV.
Remember TV is an acronyms for television, it doesn’t mean something else.
I still preferred this to radio, because you can see and hear the voice, but one of the major effect is that it’s heavy and it occupy spaces.
It can’t be move easily, that’s why people preferred to use radio than TV.
Many people use this because it will display part of their products to the people, people will find it easier to find the seller, because your phone number or email will be displayed on the TV with your products or services.
4. Electronic Billboards Marketing
Electronic Billboards Marketing is the marketing your products or services using electronic billboards.
Electronic billboards like:
I won’t deceive you, this is one of the best way to market products or advertise services.
Because it is placed in a public places, everybody will see it.
People inside the car will see it, even a foreigner passing through the road will also see it.
But the major disadvantages of this is that Illiterate can’t read it.
And probably your products is for everyone, though nowadays everybody id going to school.
but there are still some illiterate in the society, I am not making jest anyways.
It is just that if you want to advertise think twice, maybe you will provide in all languages or use translators for other foreigners who can’t read English.
You can easily use translators on your website if you are having one.
At last, am through with this.
I hope you really enjoyed this my little guide about Digital Marketing?
I hope you really understand the definition of digital marketing, types of digital marketing and others?
Is there anything confusing you here?
You can let me know via the comment box, i will answer you as soon as possible.
So now way will you use to market your products or services?
is it Online Marketing or Offline Marketing?
As for me, i chosen online marketing to market my products and services because it is cheap and i am getting feedback from people very fast.
I wish you more sales from your products and services.