After crawling and indexing of your contents(Posts), The next is to rank higher on search engines, some bloggers thought that after crawling their blog posts, everything has been done.
My brother, that is a capital NO
After publishing a post, you have to fetch backlinks to the post itself, so that it can rank higher on search engines.
According to the post title: How To Rank Higher On Search Engines Than Your Competitors, The post title is really good right?
There are some things there to be explained, let me quickly do that before the continuation of today’s topic.
Who are the competitors?
Competitors are a blogger like you, blogging the same keywords, popular like you.
Competition occurs in many ways, places, either in class or in the blogosphere, in class, the first and the second are into a competition.
In blogging, if you rank for a keyword than a person who is ranking for it for many years, but you just come from nowhere and ranked above him.
That is now a competition between you and the person.
The screenshot below will show the competition between gurusfound and ogbongeblog.
so after knowing the competitors, we are good to go.
The competition start from when a primary school student bring rice and beans while the other bring rice and plantains on Monday, by Tuesday, the both will try as much as possible to be good also.
What are Search Engines?
Search engines is a software system that is designed to search for information on the World Wide Web.
The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). The information may be a mix of web pages, images, and other types of files.
Types Of Search Engines
There are many types of search engines, but I will give you the top best search engines, according to their hierarchy.
The best search engines are listed below:
Others include; ask.com, mama.com etc.
Importance/Benefits Of Search Engines
There are many benefits of search engines, many people are using the search engines every day, especially on Google.
The importance are listed below:
- It provides vital information to the people.
- It solves people’s problem
- It is the best teacher for some people.
There are others benefits of search engines, you can think about that or search about it.
Now, Let start the main post after knowing the points in the post title, I’m talkative, right?
People said that but I don’t believe.
The post commences.
How To Rank Higher On Search Engines Than Your Competitors
So let start the deal, to rank higher in search engines than your competitors, you need to do something.
To rank than your competitors isn’t easy because your competitor’s blog is older than yours and in SEO, so you can’t rank in than them if your blog is newly created.
The explanation of my story is that New blog can’t rank than the old ones.
The best methods to use are listed:
1. Write Relevant Posts/Contents
When you write quality and relevant posts, you will get two benefits both from the search engines and the people(Viewers).
So you have to write very long posts, to make the post rank higher than the competitors own, you have to make sure, the content is longer than the competitors own.
If his/her own is 2000words, you have to make it something like 3000words.
You have to make sure the post is filled with most searched keywords and well written.
And make sure it is well interlinked and it is SEO friendly, The images, videos, and infographics have to be attached to the posts.
You have to make sure, you create a very good and useful post.
Google love fresh content for their searchers.
And make sure you update your blog regularly.
Usage of image title and image alt attributes, make sure they also contain your keywords.
2. Get Backlinks To The Post
Backlinks are crucial in SEO and ranking on Google, the backlinks is a great tool, that all the bloggers need for their blog.
Backlinks are incoming links to a web page. When a web page links to any other page, it’s called a backlink.
You still need to get backlinks to the post, but some people thought after getting links for their domain that is all.
But it is a capital NO.
The best way that the bloggers are using to get backlinks is sharing posts and others blog linking to their posts.
If you have the best quality post, people will be linking to it.
sharing is caring, as you are sharing posts, people will feel as if, they are precious to you.
As you are getting backlinks, you will get DA and PA, because you will get the both as you are getting backlinks from other websites.
The DA (Domain Authority) And PA(Page Authority) Is gotten from trusted websites.
3. Improve Websites Speed
There are many ways which you can use to improve your blog/websites’ s speed, the best way is using a w3 cache plugin.
But there are some themes like the newspaper WordPress theme, it is having many codes in it.
You can use AMP(Accelerated Mobile Page) On the blog.
As we all know, Google is smarter.
They create this amp for bloggers whos blog is very slow, it appears when /amp/ is put at the back of the post.
To activate the plugin, go to plugin dashboard, then install and activate AMP.
Then you can search for what to do if you know you cannot configure it.
4. HTTPS Is Crucial
The Meaning Of HTTPS(HyperText Transport Protocol Secure); The protocol used to access a secure Web server. When https:// is used as the prefix of a Web address rather than the common HTTP://, the session is managed by a security protocol, which is typically SSL, and the transmission is encrypted to and from the Web server.
As you can see my blog isn’t available for hours, the reason is that I was activating my https using CloudFlare.
It is very simple.
I will write on how you can do it for your blog too.
Google and others search engines rank blog posts with because fo this https, I mean if you don’t have https and your post is well written, and your competitor is having.
He/she can outrank you with that because all websites with https are secured and google and other search engines, loved very secured websites/blogs.
Recently blogger blogs aren’t opening while using glo network but as people are changing to https it is working efficiently.
5. OFF Page SEO
Off-page SEO refers to techniques that can be used to improve the position of a website in the search engine results page (SERPs).
I have a post that teaches more about On page SEO and off page SEO. You can read Now.
The off page SEO to be done after writing posts are;
Link building is the most popular and effective off-Page SEO method. Basically, by building external links to your website, you are trying to gather as many backlinks as you can, so that you can bypass your competitors and rank higher.
And if you can remember, I told you backlink is also needed for ranking on search engines.
Social media is part of ‘off-site SEO’ and if you think about it.
it’s also a form of link building. It should be noted that almost all of the links you get from social media sites are “nofollow” but this does not mean that they do not have any value.
This is also part of what have said earlier, you will keep sharing your posts on social media like facebook, google plus, LinkedIn and others.
The main reason why you should keep posting on social media is that most of them are having 100DA And 100DA, so you have to keep sharing there.
The main reason of the da and pa is that it tells google the actual amount of traffic you are getting on your blog.
Social bookmarking is not as popular as it used to be in the past.
Even it takes me a long time to know they exist.
Sincerely, it is one of the best ways to drive traffic to your blog. and backlinks
Depending on your niche you can find websites like reddit.com, stumbleupon.com, scoop.it, and delicious.com (to name a few) to promote your content.
I think you really love it?
Is it helpful? You have to know how to rank for the keywords, and with keywords, i am sure you will get more organic traffic from search engines.
Ranking higher than competitors takes a very long time.
You have to be patient when it comes to SEO.
When i am on blogger platform, i thought if i configure a set about seo today, i will see the result tomorrow.
I felt bad when i couldn’t see the result.
Unfortunately, the SEO was spoilt by me back then, so since then, i have been patient in all my blogging activities.
Which i will like you to copy that habit from me.
Wish you more success in blogging.