In almost all of my posts, I always mention backlink, in my WhatsApp group a person asked what is the meaning of backlink that I always mention so I promised him to write about it today. so that why you guys see backlink.
Backlinks are essential for ranking, there is no how you will see a blog/website ranking on the search engine without having backlinks, That is a capital NO.
Bloggers/Webmasters buy backlinks, while some work for it, but the best is to work for it.
In SEO term, it is divided into two part called On Page SEO and Off Page SEO.
Off Page SEO mainly contains backlinks and social signals. Especially, to boost your ranking in SERP’s, you need to get quality links from other authority sites.
What Is Backlink
A backlink for a given web resource is a link from some other website (the referrer) to that web resource (the referent). A web resource may be (for example) a website, web page, or web directory.
A backlink is a reference comparable to a citation. The quantity and sources of backlinks for a web page are among the factors that Google’s PageRank algorithm evaluates in order to estimate how important the page is. The PageRank score is, in turn, one of the variables that Google Search uses to determine how high a web page should go in search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals.
Some other words for backlink are an incoming link, the inbound link, in link, inward link, and citation.
A “backlink” is one of the most used words in the world of search engine optimization (SEO).
Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means.
A backlink is a link one website gets from another website. Backlinks make a huge impact on a website’s prominence in search engine results. This is why they are considered very useful for improving a website’s SEO ranking. Search engines calculate rankings using multiple factors to display search results. No one knows for sure how much weight search engines give to backlinks when listing results, however, what we do know for certain is that they are very important.
Backlinks should be natural, this means that a website must not use artificial ways to create backlinks for their own websites. The quality of links is far more important than the quantity.
Example: Website A is a restaurant and it gets a backlink from Website B which is a prominent food review blog or website. This is a valuable, natural, and relevant backlink that Website A has gained.
Due to the importance of backlinks, there are lots of bad practices followed by website owners to gain backlinks. Some of these bad practices are: purchasing backlinks, link exchange networks, selling backlinks, etc. Most of these practices are not recommended by search engines. They usually deindex and penalize websites suspected of involvement in such practices.
Think of backlinks as conversations among websites.
Example: A blogger John Doe writes a very interesting article about a sports event. Another blogger Samantha Smith doesn’t agree with John’s article and writes about it in another article for an online magazine. She links to John’s article so that her readers can understand both points of views. John’s blog gets a valuable backlink. On the other hand, Samantha’s article gets popular and many other websites link to her article. Samantha’s website gets many new backlinks. Even though John only got one backlink for this article, the value of his backlink is increased by the backlinks Samantha’s article generated.
Importance Of Backlinks
There are a lot of important of backlinks, it is having a lot of advantage, but to the website/blog ranking, and the website/blog itself.
The importance is listed below:
Improves Organic Rank
Organic Rank simply means rank on search engine, this tells us that if you are having a lot of backlinks your blog will rank higher on search engines like google.
I said this earlier, at the heading of the post, without backlink your blog can’t rank on search engines.
Fast Crawling And Indexing
Indexing simply means when search engine bots come to your blog to make your post be on the search engine while crawling is done before indexing. So if you are having backlinks your posts can be crawl and index an hour so after it shows up on the search engine.
Some blog posts are crawled and indexed after 3seconds of posting, that the work of backlinks.
SEO is the best way to get traffic, both day and night, so if you have backlinks, you will rank higher on the search engines, and as you are ranking for keywords and people keep clicking it, then you get traffic.
When you put your URL in a forum it also fetches you traffic, did you know that? So when people are clicking it gives traffic and when the search engine bots crawl your link with the forum post, then it will provide backlink for you(If the forum is do-follow Link Forum)
How To Get Free Backlink
As I said, you can buy backlinks and you can also work for it, the word work for it simply means, you have to build backlinks by yourself.
The following are the way you can build backlinks yourself:
1. Writing SEO friendly Post
As bloggers say:
Content is the king,
Believe me, they are saying the truth, if you have a quality post and if you have an SEO optimized post search engine will fetch your blog more traffic.
so you have to make a quality and SEO friendly post.
Interlinking in posts is essential both for the backlink and indexing if the search engine doesn’t index your old post if you interlink it they will index it through that way. You also have to be using “read more” inside your posts.
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2. Commenting On Others Blog
It is good to be commenting and other bloggers blog because it shows love and unity within blogger, but did you know you can use that as the advantage of getting backlinks? After commenting you will just do this thing below.
<a href=”your blog url”>Blog Name</a>.
Just make sure you do that after writing your comment on that person’s blog.
3. Using Shorten URL
It is good to always shorten URL especially for blogger platform user that can be done using some sites like goo.gl, bit.ly adf.ly and others, so make sure you do this while sharing your posts.
4. Sharing Posts On Social Media, Forums And Social Bookmarking sites.
Sharing posts is also essential for bloggers because sharing is caring, if you are sharing posts to people they will like to click it because if you share it with them they will look it as if you like them, sharing posts gives back link and traffic and it also gives that blog recognition.
Directories where you can get backlinks are:
- nairaland forum
- Developer Samsung community.
- Highrankings.com/SEO Forum
5. Guest Post
Some bloggers don’t even know the importance of the guest post, the guest post is essential to the extent that it should be done by all bloggers, it gives the blog lot of backlinks, traffic, and recognition.
The guest post gives recognition, traffic, backlinks, domain authority and page authority.
Others Way of getting backlinks includes:
- Create Relevant Threads in Forums and Link to Your Blog Posts
- Make Use of Blogging Communities by Submitting Your Blog Posts to Them, some great places to start are Blog Engage, Inbound
- Ask Questions related to your blog in Answer Sites like Yahoo Answers and Link to Your Blog in your questions.
You can start building backlink as from now, if you want to get higher ranks on search engines, backlinks are needed.
You can start building link for your new domain name now.
Now I think you understand the whole concept of backlink, did I deserve a Head up from you, if yes don’t hesitate to comment on this.
Don’t Forget to share this to others bloggers.