In almost all of my posts I always mention backlink, in my WhatsApp group a person asked what is the meaning of back link that I always mention so I promised him to write about it today. so that why you guys see back link.
What Is Backlink
A backlink for a given web resource is a link from some other website (the referrer) to that web resource (the referent). A web resource may be (for example) a website, web page, or web directory.
A backlink is a reference comparable to a citation. The quantity and sources of backlinks for a web page are among the factors that Google's PageRank algorithm evaluates in order to estimate how important the page is. The PageRank score is, in turn, one of the variables that Google Search uses to determine how high a web page should go in search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals.
Some other words for backlink are incoming link, inbound link, inlink, inward link, and citation.
A “backlink” is one of the most used words in the world of search engine optimization (SEO).
Backlink is a link one website gets from another website. Backlinks make a huge impact on a website’s prominence in search engine results. This is why they are considered very useful for improving a website’s SEO ranking. Search engines calculate rankings using multiple factors to display search results. No one knows for sure how much weight search engines give to backlinks when listing results, however what we do know for certain is that they are very important.
Backlinks should be natural, this means that a website must not use artificial ways to create backlinks for their own websites. The quality of links is far more important than the quantity.
Example: Website A is a restaurant and it gets a backlink from Website B which is a prominent food review blog or website. This is a valuable, natural, and relevant backlink that Website A has gained.
Due to the importance of backlinks, there are lots of bad practices followed by website owners to gain backlinks. Some of these bad practices are: purchasing backlinks, link exchange networks, selling backlinks, etc. Most of these practices are not recommended by search engines. They usually deindex and penalize websites suspected of involvement in such practices.
Think of backlinks as conversations among websites.
Example: A blogger John Doe writes a very interesting article about a sports event. Another blogger Samantha Smith doesn’t agree with John’s article and writes about it in another article for an online magazine. She links to John’s article, so that her readers can understand both point of views. John’s blog gets a valuable backlink. On the other hand, Samantha’s article gets popular and many other websites link to her article. Samantha’s website gets many new backlinks. Even though John only got one backlink for his article, the value of his backlink is increased by the backlinks Samantha’s article generated.
Importance Of Backlinks
There are many important of backlinks so I will give you just 3.
1. Improves Organic Rank:
Organic Rank simply means rank on search engine, this tell us that if you are having lot of backlinks your blog will rank higher on search engines like google.
2. Fast Crawling And Indexing:
Indexing simply means when search engine bots comes to your blog to make your post be on search engine while crawling is done before indexing. So if you are having backlinks your posts can be crawl and index in hour so after it show up on search engine.
3. More Traffic:
When you put your URL in a forum it also fetch you traffic, did you know that? So when people are clicking it gives you back link and traffic.
How To Get Backlink
To get back links follow all the steps below:
1. Writing SEO Optimized Post:
Interlinking in posts are essential both for the back link and indexing, if search engine doesn't index your old post if you interlink it they will index it through that way. You also have to be using "read more" inside your posts.
2. Commenting On Others Blog
It is good to be commenting and other bloggers blog because it shows love and unity within blogger, but did you know you can use that as advantage of getting backlinks? After commenting you will just do this thing below.
<a href="your blog url">Blog Name</a>.
Just make sure you do that affter writing your comment on that person's blog.
3. Using Shorten URL
It is good to always shorten URL especially for blogger platform user that can be done using some sites like goo.gl, bit.ly adf.ly and others, so make sure you do this while sharing your posts.
4. Sharing Posts On Social Media And Forums:
Sharing posts is also essential for bloggers because sharing is caring, if you are sharing posts to people they will like to click it because if you share it to them they will look it as if you like them, sharing posts gives back link and traffic and it also give that blog recognition.
5. Guest Post:
Some bloggers don't even know the importance of guest post, guest post is essential to the extent that it should be done by all bloggers, it gives the blog lot of backlinks, traffic and recognition.
Now I think you understand the whole concept of backlink, did I deserve a Head up from you, if yes don't hesitate to comment on this.
Don't Forget to share this to others bloggers.